Great art. Printed alive.

I was the production and design right hand to the Sr. Graphic Designer at the San Diego Museum of Art, turning approved art and exact copy into signage, labels, brochures, menu cards and banners, then printing, mounting and helping install them in the galleries.

Bloom Bash entrance at Art Alive 2019
ClientSan Diego Museum of Art
EventArt Alive
ScopeSignage, Labels, Print, Digital
RoleAssistant to the Sr. Graphic Designer
The challenge

Famous art. Strict rules.

A museum's collection can't be treated like stock photography. Every image had to be licensed by the museum, every line of copy had to match what was approved, and every piece had to look like the same institution, on tight deadlines.

My role

Design, production, and the hands-on part.

Supporting the Sr. Graphic Designer from first logo sketch to the final vinyl on the gallery wall.

Signage

Seen before it's read.

Box office window signs for summer 2019 that had to work in seconds: one commanding image, one clear headline, and a schedule a visitor can scan on the way in.

Box office window signs mockup
Box office window signs, 2019 · Panama 66 · Art & Empire: The Golden Age of Spain · program schedule
Art & Empire banner artwork
Exhibition banner artwork
Art & Empire program schedule panel
Program schedule panel
Print

Small formats. Big first impression.

One exhibition, carried across formats: a half-fold brochure that doubles as the season's program schedule, and an admission pass with a map and sign-up fields. One image, one type system, every size.

Half-fold brochure, outside
Half-fold brochure, outside
Half-fold brochure, inside program schedule
Inside: the season's programs and events
Complimentary admission pass
Complimentary admission pass
Program Guide

June to September, in your pocket.

A multipage guide to a full season of lectures, tours, films and events, organized so a visitor can find a date, a price and a place in seconds.

Program Guide page 1Program Guide page 2Program Guide page 3Program Guide page 4Program Guide page 5Program Guide page 6Program Guide page 7
Menu cards

Bloom Bash, at the bar and the buffet.

Menu cards for the event's many restaurants, bars and dessert stations, all set in one color system so every card reads as part of the same party.

Menu card
Signature cocktails menu card
Signature cocktails menu card
Event menu cards on site
Continental Catering menu card
Bloom Bash menu cards
Production files: vendor menu cards
Bloom Bash menu cards
The standards

Careful by design.

Working with art means working within the rules that protect it.

The team

Part of the team.

I worked under the direction of the Sr. Graphic Designer and alongside the Marketing Department, attending meetings and picking up departmental tasks so every piece stayed on brand and on deadline.